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Sun Tzu's Business Strategies

Sun Tzu’s Business Strategies

Introduction

The pandemic has changed the way we work and live but how well do we cope with these changes? Be it an existing business or if you are at the crossroad thinking of ways to pivot, one essential skill that you will need is the skill of effective strategizing. This skillset will ensure you are able to have a structured way of strategizing which is essential to help you navigate yourself and your business out of the red ocean.

Without proper strategizing skills, most people would find that they set KPIs and targets without achieving them. In our current situation where we are going through turbulence times, we cannot afford to have such failures. Therefore, in this program, the participants will be equipped with strategizing skills which has stood the test of time and is used in many successful organizations. This program incorporates strategizing skills used by Sun Tzu as well as the latest strategies used by strategist today.

Benefits

At the end of the programme, participants are expected to be able to do the following:

  • Apply the 5 fundamentals in strategizing
  • Identify the stratagems from the Art of War
  • Designing the framework for success
  • Identifying new opportunities in the market
  • Applying the ERRC method for to plot new sales and marketing strategies

Training Methodology & Duration:

This training consists of theory and practical. The implementation of this program will include power point presentations, experiential activities, case studies sharing and discussions, role plays and strategy creation.

Who Should Attend:

SME Business Owners, Sales and Marketing Managers who are seriously looking for new strategies to cope with the changes in the market and the challenges caused by the current pandemic.

Programme Outline

Module 1 - Introduction

1.1  Revisiting a little piece of History
1.2 Ancient Art vs Modern Art of War
1.3 The Modern Strategist and the 5 Fundamentals
1.4 Intro of the 5 Fundamentals

Module 2 – Our Strategems

2.1  How can we relate to the Art of War?
2.2 How do our current 5 fundamentals look like?
2.3 What changes can we make to our existing fundamentals?

Module 3 – The Influence & Knowing The Strong & Weak

3.1 Clear Instructions
3.2 Firm Instructions
3.3 Enforcement
3.4 Discipline
3.5 Authority
3.6 Respect
3.7 Focusing Energy to get Results

Module 4 – Tactics

4.1 What are our current Tools and Discipline?

Module 5 – Market Changes
  1. 5.1 Finding a New “Tree”
  2. 5.2 Getting Close to the Market
  3. 5.3 Market Intelligence
  4. 5.4 Deep Dive Strategy
  5. 5.5 Capture the Market
Module 6 – The Terrains
  1. 6.1 Strategic Group
    1. 6.1.1 Case Study 1
  2. 6.2 Emotional Appeal
    1. 6.2.1 Case Study 2
  3. 6.3 Alternatives
    1. 6.3.1 Case Study 3
  4. 6.4 Chain of Buyers
    1. 6.4.1 Case Study 4
  5. 6.5 Elimination
  6. 6.6 Reducing
  7. 6.7 Raising
  8. 6.8 Creating
Module 7– Maneuvering & Terrains
  1. 7.1 What are our current Pathways?
  2. 7.2 What are our new Pathways?
Module 8 – The Pathway To Success
  1. 8.1 The Elimination Process
  2. 8.2 The Reduction Process
  3. 8.3 The Raising Process
  4. 8.4 The Creation Process
Module 9 – Sun Tzu Applied
  1. 9.1 Rights
  2. 9.2 Relationship
  3. 9.3 Results
  4. 9.4 Reproduce
  5. 9.5 Respect
  6. 9.6 Sales Discipline

Managing Strategic Teams

Managing Strategic Teams

Introduction

Sun Tzu’s Art of War is one subject that has never ceased to arouse interest among people, nations and also the business professionals. It is best remembered for what perhaps the world’s earliest secrets of success on the battlefield, and it is as relevant to both military and business strategists today.

This training workshop expounds a compact set of principles essential for victory in business battles by adopting the Sun Tzu’s Way and with combination of essential Blue Ocean Strategies. It covers vital areas of management and leadership and this includes establishing business vision as well as a departmental vision, strategies, managing team’s discipline plus sustaining team’s morale, adopting diplomacy during times of conflict and embracing change towards effective team and business management.

This programme is crucial for senior executives and managers who are looking into different ways and methods to improve their bottom line in the organization.

Programme Objectives

At the end of this programme, participants should be able to:

  • Identify the 4 quadrants of leadership styles
  • Set a departmental vision to focus for the financial year
  • Perform SWOT analysis on their team
  • Develop strategies to achieve their business goals
  • Identify the 5M requited to overcome the challenges
  • Identify areas in the organization that requires changes which includes elimination, reduction, creation and expansion.

Programme Methodology:

Videos
Case Studies
Group Discussion
Personal Reflection
Activities
Group Presentation

Duration:

2 Days

Who Should Attend:

Highly recommended for senior executives and managers and executive who are involved in strategic planning process.

Programme Outline

Module 1 - Introduction

1.1  Revisiting a little piece of History
1.2 Ancient Art vs Modern Art of War
1.3 The Modern Strategist and the 5 Fundamentals
1.4 Intro of the 5 Fundamentals

Module 2 – Our Strategems

2.1  How can we relate to the Art of War?
2.2 How do our current 5 fundamentals look like?
2.3 What changes can we make to our existing fundamentals?

Module 3 – The Influence & Knowing The Strong & Weak

3.1 Clear Instructions
3.2 Firm Instructions
3.3 Enforcement
3.4 Discipline
3.5 Authority
3.6 Respect
3.7 Focusing Energy to get Results

Module 4 – Tactics

4.1 What are our current Tools and Discipline?

Module 5 – Market Changes
  1. 5.1 Finding a New “Tree”
  2. 5.2 Getting Close to the Market
  3. 5.3 Market Intelligence
  4. 5.4 Deep Dive Strategy
  5. 5.5 Capture the Market
    1. 5.5.1 Case Study A
    2. 5.5.2 Case Study B
    3. 5.5.3 Case Study C
    4. 5.5.4 Group Discussion B – “Which is our new Tree?”
Module 6 – The Terrains
  1. 6.1 Strategic Group
    1. 6.1.1 Case Study 1
  2. 6.2 Emotional Appeal
    1. 6.2.1 Case Study 2
  3. 6.3 Alternatives
    1. 6.3.1 Case Study 3
  4. 6.4 Chain of Buyers
    1. 6.4.1 Case Study 4
  5. 6.5 Elimination
  6. 6.6 Reducing
  7. 6.7 Raising
  8. 6.8 Creating
Module 7– Maneuvering & Terrains
  1. 7.1 What are our current Pathways?
  2. 7.2 What are our new Pathways?
Module 8 – The Pathway To Success
  1. 8.1 The Elimination Process
  2. 8.2 The Reduction Process
  3. 8.3 The Raising Process
  4. 8.4 The Creation Process
Module 9 – Overcoming Weaknesses & Threats
  1. 9.1 PDCA Strategy
  2. 9.2 SCORE Methodologies of Managing Resources
  3. 9.3 5M Resources in Overcoming Challenges

Winning as an Expert Negotiator

Winning as an Expert Negotiator

Introduction

Most people assume that negotiation skills are only for sales experts or a real estate agent. However, negotiation is one of the most crucial skills anyone can learn and if you are able to master it, you can be assured of greater success in every aspect of your work and life. Whether you are a business executive, a salesperson, an entrepreneur, a purchaser or even a politician, negotiation is a skill that enables you to build relationships by finding the real needs of both parties using active listening, questioning, integrity, observation, and empathy. And as different people have different thoughts and ideas, sometimes being right can be very subjective. Therefore, it is essential that a negotiator understands the techniques to influence the other party as well.

This program is designed for those who are serious in developing these vital skills to negotiate with the colleagues, subordinates, superiors, partners, clients, and suppliers.

How will you benefit:

Upon completion of this program, the participants should be able to:

  • Develop and use the Negotiation Matrix effectively
  • Use the Questioning and Listening Techniques effectively during negotiation
  • Create a win-win situation for future negotiation
  • Identify the Needs and Wants of the other party
  • Apply the effective techniques and tactics of negotiation
  • Identify and apply the 6 Laws of Influencing

Methodology:

This course will be conducted through interactive lectures, PowerPoint presentation, video presentation, role-play, and group discussions

Duration:

2 Days

Who should attend:

Executives, Managers, Sales Professionals, Purchasers, and Leaders

Key Contents:

Module 1 – The 4 Styles in Communication

1.1  The Visionary
1.2 The Nurturer
1.3 The Commander
1.4 The Analyzer

Module 2 – The 6 Laws of Influencing

2.1  Difference between Convincing & Influencing
2.2 The Law of Liking – Affinity & Alike
2.3 The Law of Authority
2.4 The Law of Consistency
2.5 The Law of Reciprocal
2.6 The Law of Scarcity
2.7 The Law of Social Proof
2.8 The Extra Law

Module 3 – 6 Golden Principles of A Great Communicator & Negotiator

3.1  Planning & Organizing
3.2 Far Sighted
3.3 Creativity
3.4 Questioning & Listening
3.5 Empathizer
3.6 “No Means No!”

Module 4 – The 10 Most Popular Dirty Tricks Used in Communication & Negotiation

4.1  Pre-Conditioning
4.2 Body Language & Environment
4.3 The Coach
4.4 Monkey on the Back
4.5 Silent Treatment
4.6 Being Boring
4.7 Nibbling
4.8 Higher Authority
4.9 Good Cop Bad Cop
4.10 Carved in Stone

The Assertive Supervisory & Leadership Competency

The Assertive Supervisory & Leadership Competency

Description

Assertive capability is one of the key elements that affect a supervisor and/ or leader’s credibility. Assertive decisions made by the supervisors/ leaders are crucial to the success or failure of a specific task and/ or project. This training programme will help you to improve your organisation’s bottom line, by providing the knowledge and skills towards application of the essential supervisory leadership competencies through an experiential approach, whereby participants will learn through actual doing.

Programme Objectives

At the end of this programme, participants should be able to:

  • Plan, Organise, Lead and Control competently (P.O.L.C Cycle)
  • Apply the RIGHT leadership style on the RIGHT occasion towards effective execution of decision (Situational Leadership Concept)
  • Demonstrate the capability of understanding a problem from different perspectives towards effective decision making (C.U.T.E Principle)

language of Delivery:

Bahasa Malaysia and/ or English Language

Duration:

2 Days

Target Audience:

Team Leaders, Supervisors, Executives

Programme Outline

1.0 Supervising and leading through ‘COMPASS’ towards team effectiveness
  1. 1.1 The TWO (2) C’s paradox of building leadership assertiveness
    1. 1.1.1 Leading through ‘COMPASS’
    2. 1.1.2 Leading through ‘CLOCK’
  2. 1.2 Operational Planning and Organizing
    1. 1.2.1 Practice Prioritization Effectively – Importance vs. Urgency Matrix
    2. 1.2.2 Establish Focus Tactically– Determine the highest priority
    3. 1.2.3 Utilise Manpower Efficiently – Jobs distribution
    4. 1.2.4 Determine Process Improvement – Determine the best work processes
  3. 1.3 Leading and Controlling at The Workplace
    1. 1.3.1 Four Types of Leadership Style
      1. – Autocratic – Do It My Way
      2. – Bureaucratic – By The Book
      3. – Democratic – Let’s Vote On It
      4. – Laissez Faire – Hands Off
    2. 1.3.2 Leadership Styles and Decision Making
2.0 Be a Leader of The PEOPLE, by The PEOPLE, for The PEOPLE
  1. 2.1 The FIVE (5) R’s of Assertive Team’s Engagement.
    1. 2.1.1 Right, Relationships, Results, Reproduce, Respect
  2. 2.2 Leadership By Example
    1. 2.2.1 Managing Your Circle of Influence
      1. – Influence, Perception, Behaviour
    2. 2.2.2 Who You Are, Is Who You Attract
      1. – The Law of Suggestion
      2. – The Law of Attraction
  3. 2.3 Motivate and Coach Your TEAM to Make Positive Change Happens
    1. 2.3.1 UNLEASH Your Team’s Talent to Attain Positive Change
    2. 2.3.2 CLEAR THE PATH to Enhance Team’s Level of Initiative
    3. 2.3.3 Extend TRUST to Increase Team’s Level of Engagement in Change
    4. 2.3.4 Value TEAM SYNERGY Towards Effective Positive Change
  4. 2.4 Overcome ROADBLOCKS to Change
    1. 2.4.1 Banish TEAM’s DECEPTION to Change
    2. 2.4.2 Beat the Common CHANGE BLOCKERS – The ‘F.E.A.R’ in Your Team
    3. 2.4.3 Win the Struggle WITHIN
    4. 2.4.4 Overcome PROCRASTINATION
3.0 Effective Workplace Problem Solving and Decision Making
  1. 3.1 Control Emotion and Reaction When Handing a Problem
    1. 3.1.1 Comprehend why problems arise – The 90/10 Rules
    2. 3.1.2 The fundamentals of emotional intelligence in handling problems
  2. 3.2 Understand The Problem From Different Perspectives
    1. 3.2.1 Understand and appraise a problem
    2. 3.2.2 Act F.A.S.T.
      1. – Focus
      2. – Ask To Clarify
      3. – Seek To Understand
      4. – Take The Right Action, Right
  3. 3.3 Think of possible alternatives to make the best decision
    1. 3.3.1 Clarify solution purpose
    2. 3.3.2 Balance the benefits and risks of each alternative
    3. 3.3.3 Determine the best decision
  4. 3.4 Evaluate your decision towards the right action
    1. 3.4.1 Produce and enhance action plans
    2. 3.4.2 Rectify potential problems
    3. 3.4.3 Establish preventive actions
    4. 3.4.4 Determine contingent actions

The ‘C.U.T.E’ Principle of Effective Problem Solving and Decision Making

The ‘C.U.T.E’ Principle of Effective Problem Solving and Decision Making

Description

This training programme will present the concepts for improving your emotional intelligence plus providing you with the systematically structured methodology towards effective problem solving and decision making. These concepts are easy to understand and all require considerable practice and skills to use them with success.

Expected Learning Outcomes

At the end of this programme, participants should be able to:

  • Control emotion and reaction when facing a problem,
  • Understand the problem from different perspectives,
  • Think of possible win-win solutions to make the best decision,
  • Evaluate your decision towards the right action.

Duration:

2 Days

Target Audience

Supervisors, Executives, Managers

Key Learning Elements:

1.0 CONTROL Emotion and Reaction When Handing a Problem
  1. 1.1 Understand WHY problems happen at the workplace?
    1. 1.1.1 Comprehend the nature of workplace problem and workplace conflict – Is Disagreement Normal?
      1. -> Differentiate ‘GOOD’ and ‘BAD’ problems
    2. 1.1.2 Can too little or too much conflict affect workplace performance?
  2. 1.2 The fundamentals of emotional intelligence in handling problem
    1. 1.2.1 Determine your workplace problem management style
    2. 1.2.2 The THREE (3) scenarios in workplace problem management
      1. -> Lose-Lose
      2. -> Win-Lose
      3. -> Win-Win
  3. 1.3 The FOUR (4) R’s of effective conflict handling during problem solving
    1. 1.3.1 Receive the party-concerned without pre-judgment
    2. 1.3.2 Rapport building with the party-concerned to enable active listening process
    3. 1.3.3 Reframe the conflict towards possible ‘win-win’ situation
    4. 1.3.4 Reinforce necessary action(s)
2.0 UNDERSTAND Workplace Problem From Different Perspectives
  1. 2.1 Understand and appraise a Problem
    1. -> Determine pertinent concern(s)
    2. -> Establish priority concern(s)
  2. 2.2 Describe the problem
    1. -> Determine and evaluate possible causes
  3. 2.3 Confirm root cause through the 4W-Formula
  4. 2.4 Put up your Blue & White Thinking Hats of problem handling
    1. -> Blue Hat – Focus on an issue at a time
    2. -> White Hat – Accumulate the necessary information on the focused issue
3.0 THINK of best possible ‘Win-Win’ solutions to make the best decision
  1. 3.1 Clarify solution purpose
  2. 3.2 Put up your Green, Yellow, Black & Red Thinking Hats of effective problem handling
    1. -> Green Hat – Establish possible alternatives/ solutions
    2. -> Yellow Hat – Determine advantages of possible alternatives/ solutions to all parties-concerned
    3. -> Black Hat – Determine possible disadvantages of possible alternatives/ solutions to all parties-concerned
    4. -> Red Hat – Determine feelings and emotion in decision making
4.0 EVALUATE your decision towards the right action
  1. 4.1 Produce and enhance action plans
  2. 4.2 Rectify potential problems
  3. 4.3 Establish preventive actions
  4. 4.4 Determine contingent actions

High Performance Work Team

High Performance Work Team

(Team Building Program)

Introduction

As companies move towards strategic team-based culture, workforce dynamic becomes one of the crucial elements that everyone needs to develop. This state-of-the-art experiential training programme provides you with the necessary knowledge and skills to work as a dynamic and strategic team member.

Programme Objectives

At the end of this programme, participants should be able to:

  • Appreciate team’s dynamic and cohesiveness,
  • Demonstrate strategic team communication and coordination,
  • Rectify team improvement and share information effectively,
  • Plan strategically to solve problems timely,
  • Value team synergy and dynamic towards excellence work performance.

Training Methodology:

This is a highly interactive experiential learning programme, where participants are to learn through actual doing and experience. Key learning points of effective team performance are to be delivered through in/ out-door practical activities.

Target Audience:

Employees of all level

Programme Outline

1.0 Building a Dynamic Work Team through The Strategic ‘5S-1M’ PRINCIPLE
  1. 1.1 Establish team’s MISSION
  2. 1.2 Determine team’s STRATEGY
  3. 1.3 Execute team’s strategy through the most appropriate SYSTEM and STRUCTURE
  4. 1.4 Accumulate team’s SKILLS
  5. 1.5 Communicate in team with the most assertive inter-personal STYLE
2.0 PRODUCTIVITY Enhancement through Dynamic Teamwork
  1. 2.1 Understand self to understand others in team
  2. 2.2 The FOUR (4) major types of personality in team
    1. -> Visionary
    2. -> Commander
    3. -> Nurturer
    4. -> Analyser
  3. 2.3 Foster the belief of ‘Together Has Power, Never Run Alone’
  4. 2.4 Extend trust to gain trust among team members
  5. 2.5 Build proactive team support towards efficient task accomplishment
3.0 Rectify Team’s IMPROVEMENT Strategically
  1. 3.1 Overcome the ‘No-No Mindset’ in team towards change
    1. -> Break the ‘old way’ of thinking and doing
    2. -> Think outside the box versus within the box
  2. 3.2 Break the ‘F.E.A.R’ in team members to RIGHT-the-WRONG
  3. 3.3 Build team members’ confidence in holding responsibility and be accountable to ‘Put-Things-Right’
  4. 3.4 Dare to make a difference in team
4.0 Execute TEAM’s Action Strategically
  1. 4.1 Plan your team’s action strategically
    1. -> The ‘T.A.G Principle’ – Think, Act, Goal
    2. -> Be flexible towards effective task accomplishment
    3. -> The importance of learning from mistakes
  2. 4.2 Act through the ‘F.A.S.T Principle’ to overcome ‘work-in-the-silo’ practice
    1. -> FOCUS on team’s mission
    2. -> ASK to clarify for the right direction – Promote effective team communication and coordination
    3. -> SEEK to understand to gain interdepartmental mutual agreement – Strive for high effectiveness and efficiency through information haring
    4. -> TAKE the RIGHT action, RIGHT
5.0 Work TOGETHER, and Win TOGETHER
  1. 5.1 Create synergy towards excellence work performance
  2. 5.2 Combine the HEART and BODY as ONE
  3. 5.3 Work TOGETHER, Manager TOGETHER, Share TOGETHER

Contact Information

+60 17-282 8183

kevin@dtwoelevens.com

P37, Kelana Square,
Jalan SS7/26, Kelana Jaya,
47301 Petaling Jaya, Selangor.

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